Expert roundups—when done with authenticity and value—are one of the most sustainable ways to earn natural backlinks. They combine crowd-sourced authority with practical insights, offering readers a diverse set of opinions while giving contributors a reason to share and link back to the piece organically. In this guide, we’ll explore how to structure, execute, and promote expert roundups in a way that makes them a linkable asset rather than just another SEO gimmick. What Makes an Expert Roundup Link-Worthy Not all roundups are created equal. To earn backlinks, your roundup must offer: Real insights: Avoid generic quotes or repetitive answers. Ask a sharp, specific question that demands thought. Recognizable voices: Include respected names in your niche—even if they’re not big celebrities. Unique formatting: Present the content in a way that makes it easy to quote, share, or embed. When you combine expert credibility with thoughtful curation, your roundup b...
Build your brand online with strategies designed to drive long-term success